Philosophy of the Mainichi Shimbun
Our objective at The Mainichi Newspapers is the implementation of "Mainichi Journalism." Patiently gathering news under the slogan, "There is no shortcut to news coverage"; obtaining scoops that bring to light facts hidden deep within the realms of politics, the economy and diplomacy; launching campaigns to support and save those facing difficulties; publishing investigative reports that shed light on social problems; providing analysis to help readers understand the essence of the news; presenting useful information and various columns -- "Mainichi Journalism" encompasses such diverse ideas.
The Mainichi Shimbun has been honored 28 times in the editorial division of The Japan Newspaper Publishers & Editors Association (NSK) Award -- the "grand prix" for Japanese newspapers -- and has continually renewed the record for the most prizes.
In fiscal 2016, the Mainichi Shimbun received an NSK Award for a series of pictures titled, "Serial Earthquake in Kumamoto, Miracle Rescue," one of which showed an 8 month old baby being rescued from a collapsed house six hours after the earthquake. The rescue was wired across the world. NSK praised these pictures saying, "The picture of the rescue gave us hope. At the same time, another picture showed a parent who had lost their daughter, telling us the real situation of the tragedy." These pictures demonstrated the true value of Mainichi Journalism.
Newspapers are required to fulfill their social mission not only as the bearers of the culture of printed media but also as essential media that respond to readers' right to know and contribute to the formation of a healthy democratic society and as forums to spread empathy among readers.
With the rapid spread of the internet and the diversification of media, people are looking for the things that newspapers can do -- and specifically, the things that only newspapers can do. Under such circumstances, the Mainichi Shimbun is determined to be a "comprehensive medium," including digital media and engaging in various pioneering projects to carve out a path to a new era.
The Mainichi Shimbun on Feb. 12, 2015, published its 50,000th issue (for its Tokyo and Hokkaido editions), and in February 2017 will mark 145 years since its founding. The Mainichi Newspapers is determined to continue its efforts as a group of journalists, boasting the longest history among Japanese news organizations and will work to build the forum that society requires.
Please continue to enjoy reading our papers.